How to Make Money on OnlyFans

How to make a fortune on OnlyFans in 2023

Posted on July 12, 2023

This is the most definitive guide to making money on OnlyFans.

If you're a creator, you've probably heard of OnlyFans. It's a platform that allows creators to charge a monthly subscription fee for access to their content. It's a great way to make money, but it's not easy. In this guide, we'll go over everything you need to know about making money on OnlyFans.

This guide assumes you're already familiar with OnlyFans and have an active account in good standing, and have completed their verification process. If you haven't done that yet, you can find more information on their FAQ page.

Most of the information in this guide will be applicable to any subscription-based platform like Fansly, Fanvue, Fancentro, and others. However, we'll be focusing on OnlyFans since it's the most popular platform.

The Math of OnlyFans

Since OnlyFans is a subscription-based platform, the math is pretty simple, but it actually gets to be quite a bit more complicated. Let's start with the basics.

Subscriptions

Start by multiplying the number of subscribers by the subscription price. For example, if you have 100 subscribers and charge $10 per month, you're making $1,000 per month. That's a great start, but it's not the whole story.

You'll need to subtract the fees that OnlyFans charges. They take 20% of your subscription revenue, so you're left with $800 per month. That's still pretty good, but there's also churn.

Churn is the number of subscribers that cancel their subscription each month. If you have 100 subscribers and 10 of them cancel each month, you'll need to add 10 new subscribers each month just to stay even. If you don't, your revenue will start to decline.

You can reduce churn by posting regularly and engaging with your subscribers. If you're posting regularly, your subscribers will be less likely to cancel their subscription. If you're engaging with your subscribers, they'll be more likely to renew their subscription.

PPV Content

OnlyFans also allows you to charge for pay-per-view (PPV) content. This is content that you charge for on top of your subscription price. For example, you might charge $10 per month for your subscription, but you might also charge $20 for a video or $10 for a photo set. These charges are in addition to your subscription revenue, so they're a great way to increase your revenue. However, they're also subject to the same 20% fee that OnlyFans charges for subscriptions.

Content and Pricing Strategy

No doubt you've heard of different strategies for pricing subscriptions. Some creators are extremely successful with low subscription prices, while others are successful with high subscription prices. There's no one-size-fits-all strategy, but there are some things you should consider when deciding how to price your content.

Low Subscription Price, Lots of PPV

This model is hugely popular with creators who have a large following on other platforms. With a large social media following, there's usually an influx of new subscribers who will eagerly subscribe to a new account for a low subscription price. This offers numerous benefits to the customer; they can get access to all your content for a low price and decide if it's worth sticking around for the long term depending on your posting frequency and other factors.

This model is designed to make revenue by PPV content. With this model, you are foregoing larger subscription prices for a larger pool of subscribers that you can market PPV content to. If you have a decent cache of PPV content to offer these subscribers, then you can make a lot of money with this strategy.

Higher Subscription Price, Less PPV

Another strategy to consider is a higher subscription price, with more content available on your feed. This model is popular with creators who have a smaller following on other platforms, and are looking to make more money per subscriber. It's good to regularly post content to your feed with this model.

This model is designed to make revenue with subscriptions. It can seem counter- intuitive to charge more for a subscription knowing that it will reduce the number of subscribers you can market PPV content to, but it has many benefits:

First, it tends to attract more serious subscribers. If someone is willing to pay $20 (or more) per month, they are more likely to stick around for the long term. This means less churn, and a more secure income.

Second, it allows you to focus on your feed content, which can be scheduled and automated. This means you can spend less time on your account, and more time on other things.

Hybrid

The hybrid model is a blend of the two strategies above. It's a great way to get the best of both worlds, but it can be difficult to manage. Over time you may find that one strategy is working better than the other, and may need to adjust your strategy accordingly.

Many creators use feed posts to promote PPV content. For example, you might post a teaser video to your feed, and then offer the full video for a PPV price. This is a great way to get subscribers to pay for PPV content, but many subscribers will feel like they're paying a subscription to see ads for PPV content. It's really important to find the right balance so you can be sure you're meeting the needs of all your subscribers.

Radical changes to your content strategy can cause churn, so it's important to make small changes and monitor the results.

If you do decide to use a hybrid model, you will need to pay attention to churn and modify your content offering to ensure that your subscribers are happy. This means watching your analytics closely. You may find that one model is working better, and choose to adopt it after a bit of time testing it out.

Promotion

Promotion is a huge part of being successful on OnlyFans. You can have the best content in the world, but if no one knows about it, you won't make any money. Let's be clear: promotion is not easy. It takes a lot of time and effort, and it can be frustrating when you don't see results right away. But if you're willing to put in the work, set yourself up for success (and luck), you can build a successful OnlyFans account.

Social Media

Social media is a great way to promote your OnlyFans account. You can use your existing social media accounts to promote your OnlyFans account, or you can create new accounts specifically for promoting your OnlyFans account.

If you're using your existing social media accounts to promote your OnlyFans, you'll need to be careful not to violate the terms of service of the platform you're using. For example, Instagram has very strict rules about nudity and sexual content. If you violate these rules, your account could be suspended or deleted.

Backup Accounts

An Instagram ban can be devastating, especially if it's against an account you've held for many years. You will notice many creators, regardless of the platform, advertise backup accounts in their bio. This is a great way to protect yourself from total annihilation, as many followers will follow both accounts right away. If and when your main account is banned, you can continue to promote your OnlyFans account on your backup account, or replace that as your main account.

Separation of Personal Life & Creator Life

You may also want to keep a separation between your personal life and your OnlyFans life. This is a great reason to create a new account specifically for promoting your OnlyFans account. But the downside to this method is that you will have to build a following from scratch. This can be a lot of work, but it can also be a great way to build a following that is specifically interested in your OnlyFans content.

However, it's important to remember that the more popular you get, the more likely you are to draw attention from people in your personal life. At some point, it becomes impossible to keep these two worlds separate, so it's important to be prepared for that.

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